Justin Bieber Website Research


1st Draft Website Feedback

  Improvement for website

•Social media icons do not work
•Some images poor quality
•Change photo to photos or to gallery - this would be more professional
•Need more merchandise
•Opening age as too much going on
•Font is not consistent
•Font page picture is quite out of focus

Good Feedback
•Tour dates page looks very professional
•Synergy is good throughout
•Merchandise looks professional
•Good that the video is on the homepage so you can click it straight away
•Good layout of the pictures on gallery
•good layout everything can be found easily

Our special merch

This is a special edition to the merchandise that we thought would go down really well with the fans of OT as he is also a DJ. The headphones also have the logo on it to represent OT. They also are the colour black because this is one of the main colours used in representing OT. We also have other merchandise that can be viewed on the website. These include jumpers, tops. They all are in different colours as well these colours include, orange, black and white.

digipak research



For our digipak we want to go with the coloured theme of black orange for our music video. We also wants to include our logo and make sure there is synergy.
Some digipaks we found gave us inspiration.  These are the man two that gave us inspiration.







This digipak shows an orange theme and the front cover was similar to the front cover in our first draft for our digipak. Which we have now changed.












Like this digipak looks like ours with the black coloured outline and the hint of orange colour. The synergy goes well and the back cover for the songs stands out.






This is our first draft that we had and as you can see the front cover has a lot of inspiration from the ed sheeran digipak cover. However we have not kept with this.

Digipak feedback

  • The black and orange looks really good but the bottom left needs to be more clear and I the bottom row is too orange and the top hasn't got enough.
  • The front cover needs to go more with the theme. good colour synergy CD cover too simple
  • too much orange on the bottom not on the top, move picture around
  • No clear image of the artist most shots are from afar. like the synergy of the yellow. unsure of the self promo of website being so prominent
 



Album song list


Journey


Song List:
1. My time 

2. Journey

3. Pure

4. Oblivion

5. Limited

6. Good life

7. Nobody knows

8. Dreams

9. Life lesson

10. Hold us down

11. Lover

12. Obsession

We though most of these song names for the album 'journey' had some inference of a journey. Not only this most names sound like they have a story behind it. There is even a song called journey like our album.

merchandise research

 For the merchandise research I chose Jason Derulo and The Weeknd




OT merchandise

OT's merchandise is made up of the logo and the colours of the music video





Magazine research


OT is a very unique artist so it is hard to find a magazine for him to fit in. the best one would be billboard this is because it is for all the popular and up coming artists. It is also very popular for young people which is OT's target audience and will get him more popular in the music industry.

Feedback on first music video draft

The improvements in the feedback we got were:
  • there needs to be lip synching in the opening singing part.
  • more lip synching needed (mentioned by most people)
  • colours edited on southend seem too much (too bold)
  • add in more orange as its the theme
  • some colours used in editing are too intense for the viewers
  • beach scenes need taking out as they are not related
  • editing is good but feels over done
  • setting is good in till changes to beach
  •  some effects are over used
  • could have used more shots like close-ups
  • could include more quirky transitions
  • shot when lip synching-when no singing and just a beat
  • some after effects do not match each other. There are harsh and bold colours that come out of no where.
  • There are too many strobe effects used
  • more OT texts throughout

Good feedback:
  • All music video fits with the shooting material
  • The shots used are varied and fit next to each other
  • explain the other colours used
  • images are well in time with sound
  • there are lots of good scenes used
  • good use of effects when edited
  • fun and flows nicely
  • camera work is smooth and professional looking

Overall the good feedback was mostly repeated and some of the improvements were repeated. Especially about the effects, the beach, and the lip-synching. These are the 3 main things that will be concentrated on when improving the music video.

final video