----This theory has 4 key concepts:
1) narrative- suggests that the video is a visual response to the narrative, as in whatever is happening visually reflects the lyrics in the song.
Example:
2) editing-suggests that the convention of music editing is the video that may disrupt or break the conventions of continuing editing. The editing may become visible, bought to the foreground.
Example: jump cuts,breaks of the 30 degree rule.
3) camera movements/framing- establishing shots are one of the key features of a music video.
Example: close up shots, master shots
4) diegesis- is the setting of the music video.
Example:
song- unforgettable- by French Montana has 154 different camera shots
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