Andrew Goodwins- music video theory

---His theory is explained by 6 different conventions.

1) Relationship between the lyrics and the visuals, which illustrate, amplify or contradict the lyrics.

example: Jessie J- price tag- says "aint about the money" - she is then seen with money.

2) Thought beats: seeing the sounds (between music and visuals, which illustrate, amplify, or contradict the music)

example:

3) Genre related style and iconography present.

example:

4) Multiple close-ups of the main artist or vocalist: the creation of a star image to promote a recognisable brand image.

example:

5) Voyeurism often plays a major part,especially in relation to females.

example:

6) Inter textual references to other media texts may be present, especially in humorous videos.

examples:

No comments:

Post a Comment

final video